Episode 09: How to Establish Authority on Your Website - The Conversion Lab

Hi friend, my name is Rachel and I am the owner of two small businesses, an entrepreneur, speaker, graphic design, and momma of two pre-teens.

MEET rach

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November 24, 2020

Episode 09: How to Establish Authority on Your Website

Apple Podcasts | Google Podcasts | Spotify

The dreaded “About Me” section of your website!  I have more clients say they are “stuck” on this piece of their website content than any other.  Today I am going to teach you my super secret way to establish authority, while conveying your personality. 

  1. Who are you?
  2. What do you do?
  3. How did you get here?
  4. Where are you going?
  5. Who is your site for?
  6. Remember!  This isn’t about you, this about your audience.
  7. Share your values
  8. Tell your professional journey
  9. Tell people how you offer a solution for them.
  10. Portfolio or demonstrate how you have helped others like your audience.
  11. Fun facts that are relatable to your audience

Links in this Episode

The Conversion Lounge: Signup and save 50% off your membership (use code: tacos) and enjoy a 7 Day Free Trial: https://theconversionlounge.podia.com/the-conversion-lounge

Free Resource Library: https://theconversionlounge.com/free-resources

** This post contains affiliate links to some of my favorite programs that I can’t live without.

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